Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Sending emails today sounds simple, but really, it isn’t. There is a lot to consider – new rules and regulations make it harder to hit the inbox, new privacy terms can make it difficult to tell if your readers are even being reached, and people are more than ever simply overwhelmed by the number of emails that hit their inbox. As a business owner, you need to find a reliable SaaS email provider that will actually get your emails delivered. But, with the dominance of free email marketing tools, how do you choose among them?
Want to go deeper? Click on a category below for more from Data Beats Opinion.
Email providers for agencies are a hot topic today - especially as deliverability becomes an increasingly difficult beast to manage,…
The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service…
Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice?…
One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…
In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…
Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore…
Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…
We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…
Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…
Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study