Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Article
4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

 
Article
What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…

 
Article
The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

 
Article
The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

 
Article
Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

 
Tiered Pricing
Marketing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

 
Article
The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

 
Marketing
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

 
Article
Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

 
Article
How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

 
Article
Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

 
Article
From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

 
Article
Get Your Customers to Buy Now with These Time-Tested Action Tactics

"The best thing about waiting until the last minute is that it only takes a minute." —Wake Forest If there’s…

 
Article
The Definitive Guide to the Software & Services You Need to Start Selling Information Products

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

 
Article
Which Type of Email User Are You?

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…