Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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How Email Segmentation Could Boost Your Retention

Every business wants to ensure they have good retention rates, how can segmenting your list help?

 
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4 Tips To Boost Your Email List Quality

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?

 
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How To Create A Welcome Email Series That Works

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

 
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Getting Noticed In The Age Of Content Fatigue

Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...

 
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4 Critical Metrics Hiding in Your Infusionsoft Account (and How To Uncover Them)

Over 40,000 users have signed up for Infusionsoft, and it's understandable why. Infusionsoft provides businesses with a stellar way to…

 
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How to Track Email Opens in Infusionsoft’s Campaign Builder

While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…

 
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Stop Mining Data (And Let Customers Tell You What They Want)

If you don't ask, you'll never know. It's true in many situations – including your marketing. How can you personalize…

 
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5 Ways to Get More Value Out of Your Launch Without Changing Your Plan

The end of the year brings challenges only info-marketers can understand. Whether you're launching your own product, working for another…