Customer Success Stories

“Start measuring your performance in a third-party tool (not the ad platform, like Google)… SegMetrics has a solid reputation.”

“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle.“

Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often are Hyros, WickedReports, and SegMetrics.

SegMetrics is good.

“I don’t care what people use, but think everyone should use something more than basic GA data.”

With SegMetrics we were able to reduce our cost per acquisition by over 90%

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

I needed to get accurate attribution for my Facebook ads, so I decided to try SegMetrics.  I was ready to quit because I was only using Facebook tracking, and their numbers were not matching up to reality.

I decided to go with SegMetrics because Hyros and Wicked Reports were SO expensive. Then I had a great call with Scott when I onboarded with Segmetrics. Then Ian from support blew me away with his willingness to help with whatever I needed. It was incredible.

I LOVE Segmetrics. The attribution is spot on. The way I can visually see what is working, and what isn’t is amazing. The funnels, the charts, the money tied directly to ads.

I love that you can track from ad click to sale. Aside from attribution, the greatest benefits I have found are building out dashboards that show me what’s actually happening in my business. For instance, I assumed a particular funnel was performing well. When I saw the dashboard Scott put together for me, it was a game changer. I switched my funnel, switched my ads, and my ROAS shot up 400%.

I strongly recommend SegMetrics to others. It is absolutely amazing product with countless uses. They have an incredible team of experts. And support like you wouldn’t believe. Thorough. Fast. Experienced.

My business is going to grow ten times faster with the tools and insights SegMetrics delivers. I wish I would have used them from day one, but now that I’m a client, I’m a client for life.

Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.

The way you have helped us to keep figure which campaigns are having an impact on our revenue is something we were missing with the other tools we were using.  As a marketing person, I’m thankful.

I was using Google Analytics for years and just found the reporting to be subpar. Just because something is free doesn’t make it worth the while. SegMetrics helped to associate visitors with customers, and the insights gathered made knowing where and who to target with advertising that much easier.

Before I found SegMetrics, I was having a problem getting accurate reporting and data to drive business decisions. I heard from ad managers I worked with that Segmetrics was a good tool, so I decided to give it a try.  SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. SegMetrics provides so much data (more than we thought) and it turned out it was data that we needed to make even better decisions for our consulting firm. Our favorite SegMetrics features are that we can track and see data batched by products or pages, and we can see the data from all steps in our marketing funnels.  Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!

For the longest time, I only had a vague idea of what was working on my site and what wasn’t. Using SegMetrics, I managed to set up a system that shows me where, when and why leads are turning into customers. Having that data available in a few clicks is incredibly useful and has allowed me to make much better decisions about what needs to get done to make an impact.

I have always been a very analytical person. And I like to use data to drive business decisions. But as a small online business, I couldn’t afford the tools or staff needed to give me the data I wanted and needed to help increase our sales. That was until I found SegMetrics.

As a Fractional CMO, SegMetrics helps me do my job better. Not only does the software give my clients an accurate idea of current marketing performance, but it also allows them to make more informed, data-driven decisions about where to invest marketing dollars, team and time. SegMetrics gives my clients the marketing answers they’ve been searching for. Plus, we all get to stop compiling data manually in messy spreadsheets that don’t show the full picture.